Why Herefords?

In overall economic importance, fertility is five times more important than the growth traits and ten times more importance than carcass traits. Excellent fertility has always been a basic advantage of Herefords. 

Fertility

Moderate optimum-sized cows contribute to successfully operating a low-cost feed situation. Extensive studies have shown that frame 5 steers easily meet 1000-1200 lbs finished weights. Growth & performance are more important than mature weights of frame size that don't fit practical conditions. 

Size & Growth

Scientific research has proven that Hereford breeds' ability to gain rapidly on less feed than their contemporaries. This fed conversion, coupled with fewer days on feed, means it cost less to feed Herefords to pay weight. 

Feed Conversion

These two factors, which are of ultimate importance to consumers, are driving the success of the Certified Hereford Beef (CHB) program. CHB is meeting consumer demand while it builds stronger markets for Hereford seedstock. 

Quality & Consistency

Gentle Herefords save dollars because they

re easy to handle, tear up less equipment and adapt well to just about any environment. Cattle with good disposition just feed better and produce fewer dark cutters. 

Adaptability & Disposition

The quest for muscle in beef is a trait selection that can easily stray from optimum. Higher feed cost can result from maintaining adequate levels of condition on cattle that are muscled above optimum levels. An extensive research project at CSU identified Herefords & Hereford cross cattle as moderate & optimum for muscling.

Muscle

The badly calves produced by Herefords consistently top the markers all across the country. The economic advantage of trademark white face is indisputable. 

Crossbreeding

The performance programs of the American Hereford Association build a strong, broad genetic base for boosting profits. 

Performance Tested

The Hereford cow knows her job. She's dependable in calving year after year, then she raises that calf to a thrifty market weight. 

Longevity

Herefords are practical, profitable cattle. Add it up. Efficient grains, less time on feed, superior reproductive performance, efficient growth, carcass acceptability, adequate milk, gentle disposition and adaptability.

In Summary

Central Missouri Polled Hereford Breeders Association

Larry Day • Secretary/Treasurer

12139 Highway 135 • Pilot Grove, MO 65276

  660-834-4678 • ljday@iland.net

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